Identifying online purchasing intention in Egypt: a fuzzy set qualitative comparative approach
نویسندگان
چکیده
Purpose The diffusion of electronic commerce has a notable impact on the economy's prosperity. This paper embraces complexity theory principles to examine factors affecting Internet users' acceptance and use retailers. It is essential for sustainability retailers understand motivations impacting online consumer behaviour. Symmetrical asymmetrical methods are combined relationship between perceived ease use, enjoyment, web characteristics, reviews (OCRs) purchase intention. Further, symmetry differences males females were examined. Design/methodology/approach Data collected from 425 consumers using an structured survey was analysed structural equation modelling (SEM) fuzzy set qualitative comparative analysis (fsQCA). net effects causal configurations four proposed variables intention Findings SEM findings confirmed significance website characteristics OCRs Perceived enjoyment mediated multi-group difference in antecedent impacts females. fsQCA revealed that multiple recipes lead occurrence intention; addition, leading its absence do not mirror previous ones. Originality/value present study concepts understanding methodology; further, role gender behaviour highlighted result discussion.
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ژورنال
عنوان ژورنال: Journal of internet and digital economics
سال: 2023
ISSN: ['2752-6364', '2752-6356']
DOI: https://doi.org/10.1108/jide-12-2022-0020